As well as running the Fleet programme for the PSA Group, the Fleet Business Centre also manages SME Retailer based activities.
After merging the Peugeot & Citroen sales operations earlier this year, ROI was able to then look at direct comparisons of the two brands activities in marketing & sales efficiency and make recommendations to improve both sales and processes.
A key area was analysing the relative success of Digital campaigns in converting to sales enquiries and the speed at which ROI can then filter and distribute to the Retail network.
The project resulted in ROI suggesting changes to the process, which after implementation, has seen an 800% year on year increase in the number of marketing enquiries received into the Peugeot fleet contact centre. These sales leads are now fed directly into the ROI CRM platform and followed up 100% faster, this has led to a smoother customer journey.