ROI has worked with the Peugeot brand since 2010 developing and managing it’s Retailer SME lead generation programme.
After a competitive tender process in late 2014, ROI secured both Citroen and Peugeot brands fleet centre support work, as part of a new Group approach to the market. Activities include lead generation for 140 dealerships and 12 corporate sales field team personnel, demo management, tender management and inbound enquiry management
In March 2015 PSA made the decision to merge the fleet departments for Peugeot and Citroen. ROI offered support in the transitional period through a variety of projects including CRM synchronization solutions, territory remapping, data management and relationship management.