Virtual SME Sales teams enable OEMs to sell effectively into the micro-fleet and SME segment, without adding complexity and cost to Retailers. ROI’s virtual sales teams own the full SME buying journey, from first enquiry through to deal agreement, before seamlessly handing customers to the retailer for fulfilment, paperwork and delivery.
Retailer teams are optimised for showroom traffic, not structured SME prospecting. Specialist LBDM roles are expensive, making SME uneconomic for many retailers.
Brokers deploy well-drilled sales teams and technology to offer SME customers a streamlined buying experience. This forces retailers to operate at low margins still suppling the same customers they could serve directly.
OEMs invest heavily in marketing but without rigorous follow-up, SME enquiries go cold and marketing investment fails to convert.
Leads are followed up promptly, ensuring marketing spend translates into sales.
ROI provides proactive SME sales, while relying on retailers for fulfilment and aftersales. This avoids the cost of building retailer outbound capability.
OEMs gain a consistent, centrally governed SME sales capability that scales without increasing cost-to-serve unpredictably.
Rapid response ensures SME enquiries are handled professionally at the moment of intent, enabling retailers to compete effectively with brokers.
Retailers benefit from SME orders without the cost, time burden and complexity of recruiting, managing and retaining specialist sales skills.
By retaining the customer relationship, retailers capture more margin than broker-introduced sales.
SMEs deal with a knowledgeable sales professional who combines the expertise of a Retailer with the diligent response provided by brokers.
Buyers receive guidance and reassurance, helping them choose the right vehicle.
The handover to the retailer partner feels natural and well-timed.
Virtual SME Sales operates as part of the ROI platform, not in isolation:
ROI virtual sales teams sell over 13,000 vehicles per year.
Virtual SME Sales operates within ROI’s enterprise governance frameworks, including ISO 9001 and ISO 27001, GDPR and PECR compliance, and SAF accreditation.