Affinity Gateway

Turn affinity partnerships into incremental vehicle sales

Affinity Gateway gives OEMs a controlled digital sales channel for reaching eligible employees and association members with exclusive vehicle offers.

Customers get simple, self-service access to the offers available to them, while OEMs control eligibility, offer terms and volumes and track activity from registration through to redemption.

The problem Affinity Gateway solves

Employees and association partnerships give OEMs access to large, defined audiences and an additional route to incremental and conquest sales. But turning those relationships into an effective sales channel can be difficult when promotion, eligibility, sales process and reporting rely on fragmented or manual processes.

Eligible employees and association members want simple, direct access to the vehicle offers available to them, with a clear route from offer to purchase. OEMs want to reach new customers and grow incremental sales while protecting existing retail channels and retaining control over who receives an offer, what is offered and how much volume is available.

Affinity Gateway gives eligible employees and association members one OEM-branded place to discover and access exclusive vehicle offers.

Register securely and confirm eligibility

Explore the vehicles and offers available to them

Generate and save a unique QR code voucher

Present the voucher to a participating retailer to complete their purchase

Customer benefits

Exclusive Vehicle Offers

Customers can access vehicle offers created specifically for their employer, organisation or association.
Speed and Convenience

Self-service access removes unnecessary emails, paperwork and delays from finding and redeeming an offer.
A Clear Route to Purchase

Unique QR codes connect online offer selection with validation at a participating retailer, giving customers a straightforward journey from offer to order.

What Affinity Gateway delivers for OEMs

Affinity Gateway gives OEMs a targeted, controlled and measurable way to turn employee and association partnerships into an additional vehicle sales channel.

Define offers by model, derivative, discount value, sales volume and campaign period

Control which employers, organisations or associations can access each offer

Set limits and unique access parameters

Target specific models or offers at defined audiences

Track registrations, voucher generation and redemption

Support consistent retailer validation and payment processes

Deploy programmes across multiple brands, markets and languages

OEM Benefits:

Generate Incremental and Conquest Sales

Reach defined audiences beyond existing customer channels and convert corporate and association relationships into measurable vehicle registrations.
Open an Additional Route to Market

Create a targeted sales channel that complements existing retail and fleet activity rather than relying on broader discounting or mass-market promotion.
Maintain Commercial Control

Control who can access each offer, which vehicles are included, the terms available, campaign duration and maximum sales volumes.
Target Sales Priorities

Use controlled offers to put selected models and propositions in front of relevant audiences, helping OEMs support specific commercial priorities.
Protect Offer Integrity

Eligibility controls, unique vouchers and defined programme rules help ensure exclusive terms remain available only to the audiences they were designed for.
Reduce Administration

Replace spreadsheets, emails and manual processes with a structured digital workflow for managing eligibility, offers and redemption.
Measure Performance

Track registrations, activity and redemptions to understand which organisations, audiences and offers are converting into sales.
Strengthen Strategic Partnerships

Give major corporate customers and association partners a meaningful benefit they can offer directly to their employees or members.

What Affinity Gateway delivers for retailers

Affinity Gateway gives participating retailers a clear, controlled route from customer interest to vehicle order.
Defined eligibility and controlled offers help retailers drive new demand rather than converting customers who would otherwise buy through existing retail channels.

Verify customer eligibility and validate QR codes

View the applicable offer and participation requirements

Link validated codes to vehicle orders

Follow a consistent process across the participating retailer network

Capture redemption information for reporting and payment support

How Affinity Gateway fits the ROI platform

Affinity Gateway connects the customer, OEM, affinity partner and retailer journey.