Medium-sized fleets sit in a coverage gap. These fleets often sit between field teams and retailers, owned by neither. They are too valuable to leave unmanaged, too numerous to justify field engagement, and not all retailers have the skills to support them. As a result:
Mid-size fleets receive inconsistent attention
Opportunities are missed
Agreements underperform
Field teams are stretched across accounts that don’t need face-to-face time
VAM provides a dedicated coverage model for medium-sized fleets, without the cost and constraints of field-based teams. The result is better coverage, stronger performance and lower cost-per-unit.
Improve agreement performance
Increase conversion and renewal rates
Maintain consistent ownership of mid-sized fleet accounts
Extend coverage without increasing headcount
Free field teams to focus on large, complex opportunities
Virtual Account Managers provide reliable, knowledgeable support, delivered remotely using digital tools, but with real human accountability.
A named account manager who understands them and their needs
Faster responses to complex issues, supported by Fleet Gateway handling routine requests
Regular, proactive engagement rather than reactive chasing
Support across buying, renewal and in-life moments
Virtual Account Management operates as the human engagement layer of the ROI platform, delivering scalable fleet engagement.
Virtual Account Management is used by global OEMs to manage thousands of mid-sized fleets, improve agreement performance and reduce cost-to-serve.
Virtual Account Management operates within ROI’s enterprise governance frameworks, including ISO 9001 and ISO 27001, GDPR, PECR, EU AI Act compliance, and SAF accreditation.
