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Fleet Salesforce

The Fleet-Optimised CRM for OEM sales teams

Whether you are deploying Salesforce for the first time, or improving an existing system, ROI Automotive delivers fleet-optimised Salesforce systems built specifically for fleet departments, trusted by 18 OEMs across 11 countries. We deploy fully configured Salesforce environments using our two decades of proven fleet experience, tailored to each OEM’s processes and strategy, so fleet teams can sell, manage and grow fleet business more effectively from day one.

The problem Fleet Salesforce solves

Salesforce is the world’s leading CRM, but implementations often fail not because of the technology but because they are not designed for fleet.

Generic CRM designs don’t reflect how fleet sales, leasing, retailers and customers actually interact.


OEM teams are asked to define complex processes themselves.


Systems are hard to use, don’t help users do their jobs, so don’t get used.


Adoption drops, data quality suffers and reporting loses credibility.

What ROI’s Fleet-Optimised Salesforce delivers

ROI delivers Salesforce optimised for fleet based on two decades of fleet experience. Systems are easy to use, capture the data leaders need to measure activity and results, and helps salespeople meet their targets. Whether you are deploying Salesforce for the first time, or improving an existing system, we deliver systems that work the way fleet teams actually operate.

How ROI delivers Salesforce differently
  • Fleet Design Expertise, Not Generic Configuration

    We don’t ask OEMs to translate fleet into Salesforce. We do it for you. Our team has delivered fleet Salesforce systems for 18 OEMs across 11 countries, giving us deep, practical understanding of what works.

  • Rapid, Agile Deployment

    Systems are delivered using agile methodologies, allowing faster time to value, continuous stakeholder input, controlled iteration without scope drift.

  • High User Adoption by Design

    We design systems that reduce sales admin, support day-to-day selling and make pipeline, performance and priorities visible. When the system helps people do their job better, it gets used.

  • Automation Built In

    ROI Salesforce deployments are designed to improve efficiency through automated workflows, AI-agent support using Agentforce and integration with Marketing Cloud Account Engagement.

How Fleet Salesforce fits the ROI platform

Fleet Salesforce is a central component of the ROI platform, connecting fleets, OEMs, leasing companies and retailers in one shared digital environment.

Trust and proof

ROI Automotive has delivered fleet Salesforce systems for 18 OEMs in 11 countries.

Secure, compliant and enterprise-ready

ROI Salesforce deployments operate within ROI’s enterprise governance frameworks, including ISO 9001 and ISO 27001, GDPR and PECR compliance, and SAF accreditation.

See how fleet-optimised Salesforce works in practice