UNIFI is ROI Automotive’s demand and growth capability, designed specifically for the fleet market.
It aligns data, strategy, CRM and activation into one connected operating model, so OEMs generate qualified fleet opportunities, improve conversion, and scale growth without increasing cost-to-serve.
Unlike traditional agencies, UNIFI is embedded within the ROI platform. That means marketing activity is directly connected to fleet data, sales processes, leasing companies and retailer execution.
Automation makes it easy to produce content at scale, but scale has flooded fleet buyers with messages that look, sound and feel the same. When the fleet brand and product differences are not articulated, decisions collapse to what is easiest to compare: price and availability.
Digital engagement only works when it changes how customers think and act. Without compelling, fleet-specific content, automation amplifies noise rather than value, increasing activity while reducing impact.
In many organisations, sales and marketing operate as separate systems. Messaging, targeting and journeys are not aligned to how fleets actually buy or how sales teams engage. The result is fragmented experiences and stalled opportunities.
Too often, marketing success is measured by engagement metrics rather than commercial impact. If marketing does not influence decisions, create qualified conversations or support sales outcomes, it fails to deliver value.
UNIFI exists to articulate real commercial advantage, so fleets understand why a brand fits, not just what it offers. True differentiation reduces reliance on price and availability by giving fleets confidence they can explain and defend their decisions internally.
As fleet sales become more digital, trust must increasingly be built before a conversation happens. UNIFI believes influence is not about persuasion, but reassurance, helping buyers feel decisions are sound, defensible and supported.
Influence, engagement and conversion only work when marketing and sales operate as one connected system, reinforcing trust across every touchpoint. UNIFI designs joined-up journeys across digital and human channels, ensuring consistency wherever fleets and drivers interact with an OEM brand.
UNIFI measures influence against commercial progression, linking engagement to intent, readiness, pipeline quality, conversion and retention. Performance is optimised continuously against outcomes, not activity metrics.
UNIFI designs propositions that clearly articulate the fleet brand, product fit, policy alignment and operational suitability. Messaging is carried consistently across portals, sales enablement, and digital experiences, ensuring fleets understand why a brand fits their needs.
UNIFI works in partnership with LUMINI to deliver demand generation that prioritises quality over volume. Content warms demand before human outreach begins, so conversations start with context, credibility and genuine intent.
UNIFI delivers account-based marketing tailored to fleet buying. Target accounts are prioritised by intent and commercial relevance, with engagement tracked across the full decision-making unit. Always-on nurture supports buying, renewal and in-life moments with messaging that adapts as needs change.
UNIFI delivers integrated creative, content, media and optimisation for the fleet ecosystem, aligning strategy and execution so every asset, channel and touchpoint works as one. We work with your other marketing agencies and media partners, applying fleet expertise, but keeping on brand to deliver efficiency and return on investment.
UNIFI is designed to activate quickly and adapt campaigns rapidly in-flight. Programmes are delivered through tools such as Asana, with clear ownership and performance tracking. This ensures predictable delivery, rapid iteration, continuous optimisation.
UNIFI operates on enterprise-grade platforms, including Salesforce Marketing Cloud engagement and Tableau. These are combined with intent and behavioural platforms such as Cognism and Bombora.
UNIFI operates within the same governance and compliance frameworks as the wider ROI platform. This includes ISO 9001 and ISO 27001 certification, full GDPR and PECR compliance, and SAF approval.
More than 1,400 Major Fleets, 31 Passenger Car Brands, 8 Commercial Vehicle Brands, 48 Leasing Companies, and 500+ Retailers use ROI to modernise their fleet experience and improve outcomes across the ecosystem.
1,400
Major Fleets
31
Passenger Car Brands
8
Commercial Vehicle Brands
98%
FN50
500+
Retailers
13,402
Annual Vehicle Sales Through
Our Virtual Sales Teams
88,789
Fleet Agreements
Generated Per Year
11
Languages & Countries