CODIFI is ROI’s fleet technology division. It designs and builds the portals, integration frameworks, APIs and Salesforce foundations that connect OEMs, fleets, leasing companies and retailers into one joined-up way of working.
CODIFI is ROI’s fleet technology division. It designs and builds the portals, integration frameworks, APIs and Salesforce foundations that connect OEMs, fleets, leasing companies and retailers into one joined-up way of working.
The problems in fleet exist across an ecosystem of OEMs, fleets, leasing companies and retailers, each with different priorities and pressures. To make fleet work better, the connections between organisations must work better.
Fleet transformation depends on integrating with legacy finance, logistics and commercial systems that still run the business. New digital experiences must sit on top of these foundations, enabling modern workflows while preserving enterprise control.
When systems don’t connect, people are forced to check, chase and reconcile manually. Too much of the fleet experience still relies on emails, calls and follow-ups. Technology that adds friction is bypassed, adoption drops and value collapses.
CODIFI believes fleet only works when systems connect across the ecosystem. CODIFI designs shared technology that enables the ecosystem to work better without disadvantaging any party.
CODIFI creates technology that makes work easier, faster and more effective, enabling self-serve for the basics and freeing people for the complex. Systems must genuinely help people achieve their goals, or they won’t be used.
CODIFI believes modern digital experiences must sit on top of legacy finance, logistics and commercial foundations, enabling better workflows and automation while preserving enterprise control, reliability and governance.
CODIFI builds the fleet-facing digital hub that centralises accurate product information, lead times, stock visibility, demo booking and order progress. This removes the need for chasing and giving fleets clarity and control.
Agreements Engine allows OEMs to instantly create, update and deploy fleet agreements across all sales channels, responding to market shifts, competitor pricing and sales targets in minutes, not weeks.
CODIFI implements and extends Salesforce as the operational system of record for fleet sales and service, unifying relationships, agreements and performance and integrating CRM with portals, pricing and lifecycle workflows.
Equips retailers with the information and tools needed to support fleet customers, consistently reinforcing OEM professionalism and improving downstream service.
Provides leasing companies with direct access to live OEM terms, pricing files, stock and product updates. Enabling faster quoting, higher accuracy and reduced operational friction.
CODIFI is delivered through disciplined engineering and delivery practices. Development follows agile methodologies supported by structured tooling, clear backlog prioritisation, controlled release management and change governance. CODIFI operates within robust governance frameworks including ISO 27001 (Information Security Management), ISO 9001 (Quality Management), GDPR and PECR.
CODIFI delivers the ROI platform on secure, scalable cloud infrastructure, designed for enterprise resilience, performance and data protection. Built on proven technologies including AWS, Fivetran, Snowflake and Tableau, CODIFI unifies data from portals, CRM, and legacy systems into a single governed architecture.
As a Salesforce Partner with deep expertise across Sales Cloud and Marketing Cloud, CODIFI delivers enterprise-grade, fleet-optimised Salesforce environments, either implementing new instances or enhancing existing enterprise deployments
1,400 Major Fleets, 31 Passenger Car Brands, 7 Commercial Vehicle Brands, 48 Leasing Companies, and 500+ Retailers in 11 Countries use CLARIFI to shape strategy and better decisions.
1,400
Major Fleets
31
Passenger Car Brands
8
Commercial Vehicle Brands
98%
FN50
500+
Retailers
13,402
Annual Vehicle Sales Through
Our Virtual Sales Teams
88,789
Fleet Agreements
Generated Per Year
11
Languages & Countries