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CLARIFI is ROI Automotive’s business intelligence division. It brings together market, fleet and platform insight from across the ecosystem, giving leaders the clarity they need to make defensible decisions and drive action.

The insight we need is the hardest to see

  • The Problem is that the Most Valuable Insight Lives Between Organisations

    Fleet organisations are rich in data, but the insight they need does not sit within one organisation, it lives between them, in how OEM agreements perform or how confidence in suppliers is built or lost.

  • Insight Must Drive Action and Action Must Fuel Insight

    If insight doesn’t shape strategy, it’s just data. If strategy doesn’t drive execution, it’s just talk. And execution without insight is wasted. Insight only matters if it drives action and continuous improvement.

  • Decisions Must be Defensible

    Decisions must stand up to scrutiny, internally and commercially. Insight must do more than point in a direction, it must provide evidence leaders can rely on.

CLARIFI is the brain of the ecosystem
We Believe in Discovering Insight Between Organisations

While internal data remains private, shared interaction between mutual parties creates insight that benefits them all. Making this visible strengthens pricing, propositions, and service confidence.

From Insight to Execution

Insight is translated into priorities, direction and practical plans designed to be acted on, feeding directly into execution across the ROI ecosystem.

Enabling Confident, Defensible Decisions

CLARIFI provides evidence that stands up to boards, procurement, policy teams and operational leaders — not opinion or assumption.

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CLARIFI delivers business intelligence solutions that drive action
  • Fleet Engagement Intelligence

    Connects activity, behavioural and customer insight to identify the right moments for OEM–fleet engagement, informing how account teams are deployed effectively, fleets receive timely support, and commercial growth is delivered.

  • Market and Customer Insight

    Gathers intelligence from senior fleet decision-makers through forums, surveys and interviews and combines with commercial and behavioural insight. This insight enables leaders to shape strategy with confidence.

  • Insight Readiness Assessment

    Assesses against best practice to identify the barriers preventing you getting real value from your data. The result is a plan of what must change to enable defensible insight and scalable automation.

Insight built at enterprise scale

  • Deep Fleet Expertise

    CLARIFI draws on more than two decades working with 39 fleet brands. Insight is grounded in how fleet actually works commercially, operationally and politically.

  • Enterprise-Grade Visual Analytics

    CLARIFI uses Tableau, the industry-leading analytics platform, to turn complex data into clear, decision-ready insight.

  • Secure, Compliant and Trusted

    CLARIFI operates within ROI’s enterprise governance frameworks, including ISO 9001 and ISO 27001, GDPR and PECR compliance, and SAF accreditation.

CLARIFI is trusted by the global fleet industry

1,400 Major Fleets, 31 Passenger Car Brands, 7 Commercial Vehicle Brands, 48 Leasing Companies, and 500+ Retailers in 11 Countries use CLARIFI to shape strategy and better decisions.

1,400

Major Fleets

31

Passenger Car Brands

8

Commercial Vehicle Brands

98%

FN50

500+

Retailers

13,402

Annual Vehicle Sales Through
Our Virtual Sales Teams

88,789

Fleet Agreements
Generated Per Year

11

Languages & Countries