ROI Automotive is structured into four specialist divisions, each focused on a critical part of modern fleet sales.
Together, they form the ROI platform, combining technology, intelligence, influence and human execution into one coordinated operating model for OEM growth.
CODIFI is ROI’s fleet technology division. It designs and builds the portals, integration frameworks, APIs and Salesforce foundations that connect OEMs, fleets, leasing companies and retailers into one joined-up way of working.
LUMINI is ROI Automotive’s AI-enabled teams division, combining intelligent automation with expert human teams to deliver fleet sales and service at scale, while elevating confidence, trust and service quality.
UNIFI is ROI’s fleet-specialist marketing division. It shapes demand and preference across fleet audiences and helps OEMs articulate commercial advantage, communicate value clearly and convert interest into confident buying decisions.
CLARIFI is ROI Automotive’s business intelligence division. It brings together market, fleet and platform insight from across the ecosystem, giving leaders the clarity they need to make defensible decisions and drive action.