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Fleet sales is powered by a complex landscape of systems across OEMs, leasing companies and retailers, including Salesforce, leasing platforms, DMS and reporting tools. Each performs a vital role, but they operate independently. Data is duplicated, delayed or re-keyed. Updates are applied in one place but fail to flow everywhere else. People step in to bridge the gaps, checking, chasing and reconciling where systems should connect.

Fleets feel the impact immediately: inconsistent answers, conflicting information and slow progress. Suppliers feel it too. Higher cost-to-serve, operational risk and lost commercial momentum.

The Integration Layer exists to change this. It connects systems, data and processes across the fleet ecosystem, so every participant operates from a shared, trusted foundation rather than fragmented versions of the truth.

Integration is not about replacing systems.
It is about making them work together.

  • What the Integration Layer Delivers

    The Integration Layer provides a unified operational backbone across ROI, OEM, leasing and retailer systems. Product data, pricing and terms are consistent across all stakeholders, with information flowing once through APIs and updating everywhere it’s needed. Changes are applied centrally, reducing handovers, errors and manual reconciliation. The platform replaces people as the glue between systems, operating quietly and reliably at scale.

    This ensures the fleet ecosystem operates as one joined-up system. The Integration Layer is delivered through ROI’s API and data architecture, bi-directional connections with OEM CRM and pricing systems, direct integration with leasing platforms, and structured alignment with retailer DMS environments.

  • What this Means in Practice

    For fleets, integration removes confusion from conflicting systems, enabling faster decisions with greater confidence and less effort. For OEMs, updates are applied once and trusted everywhere, reducing manual coordination, lowering cost-to-serve and freeing teams to focus on customers. Leasing companies and retailers work from the same live information, enabling faster quoting, fewer errors and more professional service.

    Across the ecosystem, integration creates a shared foundation that enables speed, scale and sustainable growth without added complexity.

System of Record

The single source of truth for fleet sales. Every OEM needs a unified, trusted view of fleet relationships, opportunities and performance. This is typically delivered through Salesforce or an equivalent CRM. Within ROI, this system of record is a core part of the Integration Layer. We can design and build it for you or enhance your existing CRM. This ensures it operates as a reliable foundation for digital portals, human teams and ecosystem workflows.

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The Integration Layer of ROI is engineered by CODIFI, ROI’s specialist technology and integration division. CODIFI designs and maintains the technical architecture that connects systems, data and workflows, ensuring the ecosystem operates as one, without replacing what already works.

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