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Fleet sales hasn’t kept pace with the digital world.

While most industries now operate digitally, with instant access to information, self-service and connected systems, fleet sales still rely heavily on calls and email to get what is needed.

Where digital tools do exist, they are often fragmented and disconnected. People are left manually bridging gaps that technology should have removed long ago. The result is wasted time, duplicated effort, avoidable errors and rising cost.

The Digital layer exists to change this. It provides each stakeholder with a digital portal designed around their needs, while connecting fleets, OEMs, leasing companies and retailers through aligned workflows and real-time visibility from a single, shared dataset.

Digital is the foundation that makes ROI scalable, reliable and easy to use for everyone.

  • What the Digital Layer Delivers

    The Digital Connection Layer replaces fragmented systems with a single, connected way of working across the fleet ecosystem. Every stakeholder operates from the same information, delivered through role-specific digital experiences. Fleets can make decisions and manage vehicles easily, OEMs control how products and pricing are presented, and leasing companies and retailers access live data to support drivers consistently.

    Information flows instantly through self-serve workflows, reducing errors, duplication and delay. Sales cycles shorten, service becomes predictable, and the experience is simpler for fleets and more scalable for suppliers.

    The experience feels simpler for fleets and more efficient and scalable for suppliers.

  • What this Means for Fleets

    Fleets gain a clear, dependable digital experience where information is easy to find, always current and consistent across suppliers. Decisions happen faster, uncertainty is reduced, and day-to-day administration drops away. The fleet experience becomes calmer, more controlled and easier to manage.

  • What this Means for OEMs and Leasing Companies

    Suppliers gain control, speed and leverage. Information is distributed once and trusted everywhere. Inbound noise reduces. Coverage increases without adding headcount. Digital becomes an enabler of growth rather than a constraint, improving customer experience while lowering cost-to-serve.

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The Digital Layer of ROI is engineered and delivered by CODIFI, ROI’s specialist technology and platform division. CODIFI designs, builds and evolves the digital architecture that underpins ROI, ensuring portals are reliable, scalable and seamlessly connected across the fleet ecosystem.

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