 Honda |
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4,000 Reasons
why the Honda B2B Programme is Working...
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Earlier this year Honda announced its B2B Programme
offering smaller, local businesses a more personal, concentrated service.
After eight months the B2B prospecting system, run by Return on Investment
(ROI), has led to a staggering 4,000 appointments being made between Honda
B2B specialists and local businesses.
"Our approach is all about listening to potential customers and then
providing a bespoke solution in terms of our product and service offering,"
said Ashley Wheeler, National Dealer Corporate Operations Manager, Honda
(UK).
"This is why getting our dealer B2B Managers in front of potential
customers is paramount and 4,000 face-to- face meetings in less than eight
months is an amazing achievement."
The Programme is now supported by 86 Honda dealers all with a dedicated
B2B Manager in place. |
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