 ROI
Zero Attition |
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ROI
Maintain Zero Attrition for Third Year Running |
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One of the toughest challenges facing any rapidly growing
business is selecting and retaining good quality staff. In just three
years ROI have grown from zero to 50 staff and boast a perfect record
on staff retention; no member of staff having passed their probation
period has resigned.
Managing Director, Nigel Sandiford, comments, “Both myself
and fellow founder Paul Smart come from a history in the non-profit
sector where you rely on volunteers choosing to devote their time and
dedication with no financial gain. Managing in that environment requires
a very different approach to people. The Management Team has to demonstrate
a high level of care and respect for their employees and have a genuine
appreciation for them. Too many businesses forget that employees have
a choice about where they work and how hard they perform. We knew that
if we created an environment where smart people wanted to come to work
and more importantly wanted to stay, we would reap huge productivity
rewards."
ROI operate in the telemarketing industry which suffers
massive attrition rates due to it being seen as a low-esteem career
and the pressure of working in a target-driven environment. One local
call-centre was even reputed to replace over 80% of its staff every
six months.
Nigel Sandiford concludes, “What we’ve managed to do
at ROI is apply the lessons we learned from the voluntary sector and
combine them with a disciplined commercial focus. We’ve proved
that beyond all doubt that if you trust your employees they will repay
you with loyalty and hard-work. Every single employee here knows that
we have their best interests firmly in our hearts, and our clients therefore
benefit from having extremely loyal, experienced, committed and motivated
staff working on their projects." |
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© Return on Investment (ROI) Ltd
| Pepper House | Market Street | Nantwich | Cheshire | CW5 5DQ |
0800 031 9186
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